Sejuta Jiwa derives from the phrase 'Sejuta Umat', which means belonging to everyone. This name reflects our goal of serving a wider market by providing quality coffee beverages at affordable prices, ranging from Rp. 8.000 to Rp. 10.000.

Janji Jiwa's primary goal is to support the members of the community to become MSME players through a partnership approach, with a mission to reach a total of one million mobile partners who can engage in independent entrepreneurship via the Kopi Sejuta Jiwa partnership program and foster each MSME player's growth as a trusted coffee entrepreneur through regular coaching provided by Jiwa Group to each partner.